Major refresh for Phreesia’s corporate website.

In 2016, I lead the initiative for what was supposed to be a simple visual refresh of Phreesia’s website, but which turned into an extensive overhaul of our brand and positioning. After an extensive RFP process, we selected PRI Digital as our vendor, and began the yearlong process to rethink the design and content of our corporate site. I worked closely with PRI to from discovery and design through QA. On the Phreesia side, I worked with various key stakeholders to refine our content and redefine the way we talk about our offering.